About me

My name is Ulla Enander, and I've been working at a neonatal care unit in Sweden for 30 years. I saw a need for better textile products in my line of work, and 2013 I started the company BabyBo with the motto "The children's best".

With experience from years in the field together with medical research I aim to increase to the quality of life for newborn children and their parents. Therefore, I've developed textile products with high quality and ecological material that are robust and easy to use.

My products are used in Swedish and Danish hospitals, where they're very happy with them and will not go back to what they used before!

My goal is to deliver products for "the children's best" all over Europe!